Coca-Cola Zero has joined forces with Singapore’s leading urban fashion label, Flesh Imp, to launch an exclusive line of streetwear that celebrates the vibrant energy of today’s youths.
 
Blending Coca-Cola Zero’s unconventional positivity brand proposition and Flesh Imp’s street-style chic, a limited edition of specially commissioned hoodies and tee-shirts will make its debut at Flesh Imp outlets in July.
 
Speaking on the collaboration with Flesh Imp, a first by Coca-Cola Singapore with a local brand name, Jasmin Vinculado, Marketing Manager, said: “This unique streetwear collection is an expression of the bold adventurous spirits of today’s youths, which is in sync with what Coke Zero stands for.  We have shown the world that it is possible to have the real taste of Coca-Cola and zero sugar.  With this collection, we want to inspire our youths to go out there and change the world and make a statement about their desire to do so.”
 

“Coke Zero and Flesh Imp is a collaboration that truly represents today’s youths. An energetic mix of design, arts, fashion and active lifestyle.” said Vincent Q, Founder - Flesh Imp.
 

The artwork on the hoodies and tee-shirts uses the three colors associated with Coca-Cola and Flesh Imp - black, white and grey - to create motifs that are simple yet bold, and subtle yet contrasting. It features the classic Coca-Cola contour bottle formed by Coke and Flesh Imp logos, and popular net abbreviations such as GTG (“Got To Go”) and LOL (“Laughing Out Loud”).
Only 60 pieces each of the hoodies and tee-shirts will be available.  These will be unveiled at a special event at The Butter Factory on July 11^th and will go on sale at Flesh Imp’s two concept stores along Orchard Road.
 

In addition, 50,000 bottles of Coca-Cola Zero, specially produced to commemorate the collaboration, will be made available to youths via ‘special mail-drop’, selected youth events and at Flesh Imp stores with the purchase of the hoodies and tee-shirts.
 

Coca-Cola has collaborated successfully with other creative companies and designers to produce collectibles. They include toy-maker Trexi, pop artist Andy Warhol, and international graphic design firm M5.
 

- END -
 

About Coca-Cola Singapore
Coca-Cola Singapore is the leader in nonalcoholic beverages in Singapore. In addition to the world’s most recognized brand Coca-Cola, Coca-Cola Singapore also produces, markets and distributes a total beverage portfolio including 14 brands that include juices (Minute Maid, Qoo), water (Ice Mountain), isotonic drinks (100 PLUS), teas (Heaven and Earth), Asian drinks (Seasons), and low-calorie sparkling drinks (Coke light & F&N Sarsi Light)
Coca-Cola Singapore supports active lifestyle programmes for the public such as The Singapore Marathon, New Balance Real Run, Saucony-100 PLUS Passion Run, and promotes physical activity in the community with Step With It®, Singapore! which has benefited over 90 primary schools and 250,000 Singaporeans.
For more information about The Coca-Cola Company or Coca-Cola Singapore, please visit www.thecoca-colacompany.com and www.coca-cola.com.sg
About Flesh Imp
With strong influences that reflect the ideals stemmed from the urban subculture, Flesh
Imp has been leading this unique social movement since 2000. Having birthed the cultural expression to the creative heads that rocked the local scene, Flesh Imp remained independent and has seamlessly bridged designs and clothing into their distinct style that elevate urban trend setters and their lifestyles. With past collaborations with the likes of adidas, MTV, Singapore Design Council,  National Arts Council,  and now Coke Zero, Flesh Imp’s aim is to use fashion as a medium to create a  global lifestyle that transcends all boundaries that make up this urban terrain we call  street culture. Blended with a colorful weave of creativity that is always changing and shaping the cool, Flesh Imp is all about people, music, arts, design, positive vibes and beautiful clothing.
www.fleshimp.com

Date : 25 Apr ???�?31 May

Time : 10am ???�?5.30pm

Venue : Curiocity Gallery

NAFA Campus 2, 38 Bencoolen Street

Enquiry : 6334 6022 or jaychong@sagesse7.com

Admission : FREE

A collaboration between NAFA School of Fashion Studies and the Queensland University of Technology (QUT) Creative Industries Precinct, Brisbane, Australia. This exhibition features fashion design students and graduates from both institutions creating innovative garments using eco friendly fabrics as well as recycled materials. It is currently on at the CQ Gallery in Brisbane till 25 April 2007 and will then travel to Singapore, Curiocity Gallery before its next destination in Asia. Singapore visitors will get a chance to meet the designers, as well as special guests from QUT and Craft Queensland.

Content Contributor: www.nafa.edu.sg